Key phrases are applied in search engines to find the relevant matches. Key phrases may be single or combined keywords. Through using key phrases instead of a simple keyword we can reach better searching results. SEO – Search engine optimization is a special profession that uses key phrases in a websit’s text content in order to reach better search results in the different search engines (Google, Bing, Duckduckgo, etc.)
Tagging text contents is also a scope of using key phrases (or keywords). We apply sophisticated tagging solutions in our TAS Tagger software.